LET’S MAKE SOME NOISE

American Airlines
&
Sounds
Delicious

2025

Sonic Branding

❤︎

Sonic Branding ❤︎

About SD..

Sounds Delicious is a bespoke music and sound company that believes creativity comes to life with collaboration (and heavy doses of fun).

Imagine if Biggie and Beethoven had a baby; that’d be Sounds Delicious..

WHERE WE START

WHERE WE START

A small carrier carrying mail became a global passenger airline.

A brand that’s had many firsts. An American icon.

So we’re not simply making sounds, we’re
tapping into emotions.

We want to craft a sound for today, and a sound for the next 100 years.

•Methodology•

  • McDonalds, Intel, Netflix, Tiktok, Apple’s system startup sound, Farmers Insurance, Old Spice, Yahoo…. The list goes on. 

  • These examples don’t have to be a perfect fit for our destination  — but they ground us, and remind us what sonic branding can be: Iconic, and forever memorable. 

  • Branding should evoke emotion, strengthen recognition, and ultimately help build brand loyalty. 

  • This isn’t just any brand, it’s YOUR brand and we’ll help you make it something special.

Our process starts backwards. Looking to the classics to help bring our focus to the future.

“You can’t connect the dots looking forward; you can only connect them looking backwards. You have to trust that the dots will somehow connect in your future.”
— Steve Jobs

Branding Process

  1. Listen to you and immerse our sonic brains in your world. 

  2. Creative research - ideation, competition analysis, strategy

  3. Creative development - fine-tuning audio brief, selecting team of composers

  4. 1st round kickoff and refinement for client presentation

  5. Revisions as needed to achieve desired outcome

  6. Musicologist evaluation

  7. Delivery of all assets

Our Approach

1. Creative Exploration & Concepting
We’ll work closely with your team to develop a wide range of ideas. All unique, all distinct in energy and emotion. The first batch will be intentionally broad, designed to explore different creative angles and discover what truly sticks.

2. Refinement & Expansion
Once we’ve got your feedback, we’ll zero in on the favorites — refining, reshaping, and polishing until we land on something that feels unmistakably “you.”