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American Airlines x SOUNDS DELICIOUS
American Airlines x SOUNDS DELICIOUS

Case Studies

SONIC BRANDING REEL

case studies

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case studies 〰️ case studies 〰️

The asks:

  • Elevate and sonify the brand

  • Build a theme that’s: Memorable and warm

  • Inspiring

  • Not techy or cold

How it Started

How it Finished

The asks:

  • Craft a mnemonic that’s bright and optimistic

  • Underscore the tech aspect (think Apple, Dell)

  • BUT it must still feel like there is some humanity to it. I.e. incorporate organic sounds, not just techy sounds.

How it Started

How it Finished

The asks:

  • Help reinvent an iconic brand

  • Create sounds that are unexpected, playful, mischievous, and memorable

  • Build around the idea: Wow, these are crazy good!

How it Started

How it Finished

The asks:

  • Help launch a new brand and it’s sonic identity

  • Brand build a world thats: Playful, fun, yet classic

  • Build around the tagline “Good Like That”

How it Started

How it Finished

Meet the Crüe

Meet the Crüe Meet the Crüe

Ronnie Fountenberry

Executive Creative Director

Jackie Corbett

Executive Producer

Yuka Otsuki Steingräber

Composer

Charles Foltz

Composer

Jason Begin

Lead Sound Designer

Abrose Yu

Composer

Jonathan Fuhrer

Sound Designer

Kari Steinert

Composer

The Secret Sauce

  • We start by asking the right questions—and actually listening. Not just to what’s said, but to what’s implied, what’s felt, and what’s in between the lines.

  • We’re a small, tight-knit team of composers and sound designers who thrive on detail. Fewer layers = more productivity

  • We only take on what we can give our full attention to; so when your project’s live, it’s the one we’re thinking about nonstop.

  • Between us, we’ve logged decades shaping sound for brands, campaigns, and identities of every size.

  • We’ll work hard, keep it fun, and stay relentlessly committed to making sure the final product sings (literally and otherwise).

Thank You!

About Contact

hello@soundsdelicious.tv